It all started in 1961 when Andrew Ewart purchased his first ice cream van and set straight to work serving ice cream to the public on the Wirral.
Not too long after that the whole family was involved, as Andrew’s wife Shirley soon had her own scoop ice cream van, their eldest son Stephen was learning the ropes and young Roy was being brought up surrounded by all things ice cream.
Fast forward to the 1980s Roy and Stephen had their own fleet of ice cream vans called ‘Wirral Whip’ which operated throughout the Wirral and at national events throughout the UK.
By 1989 the fleet number close to 40 ice cream units which served ice cream throughout the North West at various different locations.
This was also when the brothers decided a change was needed and called the company ‘Showtime’. However, the Ewart family always remembered their humble beginnings and concentrated on bringing ice cream and joy to the children of the Wirral.
“We operated the largest independent mobile ice cream fleet in the UK for a generation and still boast one of the largest fleets today.”
The company catered at events and concerts such as Michael Jackson @ Wembley, Robbie Williams @ Knebworth, Take That @ The NEC, Events @ Glasgow Greens, The T20 @ Old Trafford, Reading & Leeds Festival, V Festival, The Big Weekend, T4 on the Beach, Latitude, The Download Festival, The Royal Welsh Show, The Yorkshire Show, Southport Air show, The Wirral Show and many, many more.
To this day, Roy Ewart runs the company alongside his eldest son Andrew, other family members and an enthusiastic team of employees from their base in Birkenhead.